Mechanical engineer turned software product and marketing professional, Elaine has a passion for aligning market needs with the products to fill them. She leads Product Marketing for ConsenSys where she works with dApps across all domains as well as with enterprises and governments using Marketing and storytelling to bridge the gaps between cutting-edge technology and user needs and maturity. Before joining ConsenSys, she ran Enterprise Product Marketing at Slack and previously helped build up all business functions at an early stage enterprise software startup.